Intelligent shopping carts?
Tuesday, October 16th, 2007
Picture this, moms: You’re making your weekly (or however often) grocery trip. Your kids are behaving for once, and things are going smoothly. You even have a cart with wheels that don’t grind, wobble, or squeak! Then…it happens. Your shopping cart reminds you that your favorite cereal is high in sugar.
Excuse me?
That’s not some kind of sci-fi reality show - it is reality. So-called smart carts already exist!
This intelligent grocery cart will contain an interactive screen which will be able to tell shoppers just about anything they want to know about the food they’re purchasing.
This means that it could alert diabetics or those with peanut allergies that a product might harm their health, and could also tell the weight conscious, by flashing a red warning, that they’re about to buy something that’s high in fat or sugar.
While many are heralding this shopping cart as an innovation that will help consumers make smarter purchases for their families, I have to draw the line at my grocery cart telling me what to eat (even if I did control the parameters). Are we really so bad at comprehending the existing nutrition labels on our food that we need further help? If I put a package of cookies in my cart, trust me - I know it’s going to blow my diet for the week! Shut up, cart, and let me have my Oreos in peace.
Thoughts?
Posted by Sunshine.





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